Leads
100
Goal
100% cumulative
›
MQLs
13.5
13.5% next step
13.5% cumulative
›
SQLs
9
66.67% next step
9% cumulative
›
Visit Dates
3
33.33% next step
3% cumulative
›
On Tour
2.25
75% next step
2.25% cumulative
›
Won
0.75
33.33% next step
0.75% cumulative
Speed to Lead — Last Month (hours · KPI: <8h 🟢 >8h 🔴)
Form Submissions <24H (KPI: <1 by 16:00)
Marketing Email Forms (KPI: <1 by Wed 12:00)
Active Contacts FY — 30D Ago (KPI: <5)
Active Contacts All — 30D Ago (KPI: <5)
Activities (Non-Automated) — Last 30D
All Lead → SQL — Last 30D
All Lead → Deals — Last 30D (Estates Pipeline)
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