Leads
100
Goal
100% cumulative
›
MQLs
40
40% next step
40% cumulative
›
SQLs
9
22.5% next step
9% cumulative
›
Visit Dates
3
33.33% next step
3% cumulative
›
On Tour
2.25
75% next step
2.25% cumulative
›
Won
0.75
33.33% next step
0.75% cumulative
Speed to Lead — Last 7 Days | KPI [🟢 ≤8h 🔴 >8h]
Form Submissions — Uncontacted | KPI [🟢 0 🔴 ≥1]
Marketing Email Forms — Uncontacted | KPI [🟢 0 🔴 ≥1]
Tasks Overdue | KPI [🟢 ≤15 🔴 >15]
Active Contacts FY — 30D Ago | KPI [🟢 ≤5 🔴 >5]
Active Contacts All — 30D Ago | KPI [🟢 ≤5 🔴 >5]
Activities — Last 30D | KPI [🟢 Higher = Better]
SQLs — Last 30D | KPI [🟢 ≥6.75 🔴 <6.75]
Deals — Last 30D (Estates Pipeline) | KPI [🟢 avg ≥2.25 🔴 <2.25]
Dashboard TV